How to Grow on Youtube Channel Part-1

How to Grow on Youtube Channel

You may have been trying to get your YouTube channel

to grow for a while

and you're just not getting the results that you want.

It could be because you've been making a lot of mistakes

when it comes to your YouTube channel.

Maybe if we're honest, you didn't put in as much effort

as maybe you should have, but this is your year.

And I'm going to tell you how to make it happen

starting right now.

So the very first thing that you gotta think about

is the way that you think about YouTube.

It's important to think about audience development

more than it is to think about growth.

Because growth is the result.

Development is the actual process.

So if you're just wanting the growth,

then you're skipping a whole bunch of steps

in order to get you there.

If you embrace the audience development process

then you're embracing the process

and it makes your results come faster

and it makes you approach the entire thing

in a completely different way.

And if you really want to speed things up

and you want to get views as fast as you can,

you want to get subscribers as fast as you can

and all the other stuff that you want

as a YouTube content creator,

you also need to do the following things.

Every single one of these is extremely important.

One, you got to set goals.

If you don't know what it is that you want

then you're going to have a really hard time getting there.

And of course, because we're on YouTube,

the default here is, hey Nick, I want views and subscribers.

However, if you can dig deeper,

if you can go deeper inside and you can be like,

hey, I want to accomplish this specific thing

because it will do this for me in my life.

Or I want to accomplish this specific thing

because it will help other people do x, y, z.

The idea is to give you something

that you can embrace along the journey

so that you are not just focusing on views and subscribers.

Now, of course, the views are going to be

what helps you achieve some of those goals

because when people are watching your videos,

that's what helps you have the impact

or get whatever it is that you happen to be after.

But the deeper goal is going to help you

do some of the things that I'm getting ready to tell you.

Like number two, which is try to think

of who it is that you're trying to reach with your videos.

Let me explain why.

When you know at least a general idea,

I mean the more specific that you can get the better,

but when you know at least a general idea

of who it is that you're trying to reach with your content,

it helps you come up with better video topics

because then you can directly target those people

with your ideas.

It helps you make better thumbnails

that those people will respond to

because you can use imagery

that those people are more likely to recognize

as something that they are interested in

or that they are intrigued by, or that they are curious of.

It'll help you write better titles

because you're going to be more in tune

with what it is that those people actually care about

and the things that would be more likely

to make them click on your videos.

And of course, it's going to help you make

better videos as well,

because when your videos open up

you're going to be able to speak directly to those people

that you're trying to reach in your editing decisions

and how you design your set and the music that you use.

All the stuff,

if you know who it is that you're making videos for,

you're going to make all of that more effective.

Which in turn will cause people to subscribe

to your YouTube channel at a faster rate

and keep coming back to your channel

which will also help you gain momentum on the platform

and start generating way more views.

And there's a lot of nuance in that part of it.

And we'll get into that in another video

so make sure you subscribe if you haven't yet.

But anyway, the next thing that you want to do

is you want to make sure

that the market matches your expectations.

So for example, if you're making content

in a smaller niche or niche,

then in that situation the market itself

might not be able to generate tons of views for you

with the type of content that you're going to be making.

But if there's a larger market for it

then that gives you a lot more opportunity

because there's a higher amount of interest

in the things that you are making videos about.

That's great, Nick,

but how do we check to see what the market looks like

for the type of content that I make?

The easiest way to do this

without doing a ton of research is simply go to YouTube

and look for content like yours,

check out the channels that are making that type of content,

see the results that those channels are getting.

You can also hop on Google, Facebook, and Reddit

and do some searching around the type of content

that you make in terms of topically the type of content

that you make.

And that will give you insight into what's available

around the type of content that you make.

If you find a lot of stuff,

like, hey, there's a lot of Facebook groups,

a lot of subreddits,

there's a lot of people making YouTube videos

and TikToks about this

and they all have a lot of people interacting with them,

then in that case, you probably have a pretty good chance

at growing a channel rapidly

or at least growing a channel big overtime.

With that said, for you gamers, the same exact thing applies

to the games that you're playing too, right?

You want to say, okay, is this a really popular game

or is this a game that only hardcore fans are into still?

If it's a really popular game

then that situation that gives you the opportunity

to get in front of a lot of people

because there's a higher amount of interest around it.

If it's for the people that are just hardcore dedicated

to that game, then in that situation

the channel might not grow as rapidly

but you might become a big fish in a small pond

in that situation because you are so into that thing

that a nice amount of other people are

but it's just not as many as the more popular stuff.

And because of that,

you have to either balance your expectations with that

or think really outside of the box

and try to think of other ways that you can combine

your content type with another content type

to bring something that's completely unique to the space.

The next thing that you have to do

if you want to grow your channel this year

is you have to figure out how to be consistent.

School happens, work happens, life happens just in general.

That's just part of a whole thing.

So if you are going to be a YouTube content creator

what you have to do is you have to figure out

how to work the process of creating and uploading videos

into your lifestyle.

And look, I know it might sound like a bit much

but the thing that you got to think about is

if you are going to be putting out a video per week

that's 52 videos per year, you have to think,

okay, what do I have to do over the course of a week

to be able to put out one video per week?

And is it possible with the type of content that you make

to be able to make more than one video in one sitting?

Like, when you turn your camera to make videos

or you get out your art board to make videos

or whatever it happens to be for the type of content

that you make, you have to try to think,

hey, is there a way that I can make more than one video

while I'm in the process of creating right now?

If so, do it so that you can start putting

some videos to the side

so that you build up a queue of videos over time.

That'll take a lot of the pressure off

as long as your content type supports it.

And that will ensure that you stay consistent

over the next 365 days.

Things that can help you stay consistent are,

coming up with video ideas while you're doing other things

and writing them down in your phone

or whatever it is that you're taking notes on.

And instead of thinking of just one video idea

think of five video ideas or 10 video ideas in one sitting.

When you record, if possible,

try to record more than one video at a time.

If time allows,

let's say, for example you have all of Saturday

or all of Wednesday where you can dedicate that entire day

to your YouTube channel.

Then in that situation,

maybe you spend that entire day

just editing the videos that you recorded.

But consistency is really important.

So you want to make sure that you stay consistent on YouTube

as much as possible for a bunch of different reasons.

The next thing that you want to make sure that you're doing

if you are wanting to grow your YouTube channel this year

is to research your video topics before you make the video.

This is going to help you with a couple of things.

When you're researching your video topics,

one, you have to define what your video is about

before you actually make the video.

And the really cool thing about that

is it actually helps you with your titles

because you have to, personally,

you have to look for what it is

that you're going to be making your video about

so that you can research it for the sake of knowing

if you should make that actual video right now.

Another thing that researching your video topics

before you make your videos is going to help you do

is look at the competition and see what other videos

that you're going to be competing against for that topic.

So that you can make a better title,

you can make a better thumbnail

and you can watch some of the videos on the same subject

so that you can make sure

that your video is better than their video

or it's at least competitive

with the other videos that are available on the same topic.

The next thing on the list is to make sure that you learn

all that you can about YouTube.

Because if you're going to be uploading here,

it's important to understand all the features

that you have at your disposal,

it's important to understand

how the platform actually works,

it's important to understand

what your YouTube analytics are,

what your creator studio is,

all the terminology that goes along

with being a YouTube content creator.

And when you're learning,

take notes on everything that you learn.

Anything that one of the help videos say

or when you're reading a blog about YouTube

or if you're going through the YouTube creator Academy,

which is free by the way, take notes on all of it.

Anytime you run across an idea and you're like,

yeah, you know what, I should try that on my channel,

write it down so that next time you go to make videos

or next time you are looking around your YouTube channel

you can say, hey, these are my notes,

these are the things I'm keeping track of

or the things that I want to make sure

that I'm doing and applying.

And am I applying those?

Or how can I apply this to what it is that I'm doing?

The notes will keep you on track

and they'll make you a better content creator over time.

The next thing that you need to do

to ensure your channel growth this year

is to learn how to read and interpret

your YouTube analytics.

If you're new to YouTube

and you don't know what your analytics are,

they are your statistics behind your YouTube channel

and every video that you publish.

You don't have to learn every single thing

inside of your stats, but it's really important

that you do start learning and interpreting your stats

because that is basically the roadmap

to your YouTube success.

And really quick, if you don't know where to start

when it comes to your YouTube analytics

you don't know what to look at,

you don't know what's important anything like that,

my buddy, Roberto Blake,

he made an entire live stream actually.

It's a five-hour livestream

where he goes through everything in detail,

tells you what things mean and all of that.

I'll put a link to that at the top of the screen.

But at the very least,

it's important to make sure that you're looking for

your audience retention reports.

And you can Google if you're not familiar

with what that means.

You can Google it to figure out exactly where to find it.

But you need to get familiar

with your audience retention reports.

Those are a second by second report

of how people are responding to your videos.

So they help you make better content.

You need to pay really close attention

to your click-through rate compared to the impressions

that you're getting on your videos.

And what that means is, YouTube shows your videos

to people on the platform,

every time they show your video to somebody on YouTube,

that's an impression.

Your click-through rate is how good you are

at converting people into a click,

getting people to click on your thumbnail and title

when your video is shown to them on the platform.

And it's also important to make sure

that you know where your views are coming from.

So for that, you want to look in your traffic sources

in your YouTube analytics.

You can find that in Roberto's livestream

that I talked about before

or you can just Google where to find traffic sources

in my YouTube analytics,

and there'll be a ton of results that come up for you.

Another thing that you need to pay close attention to

in your channel is the topics that perform better.

For example, if you make videos about tomatoes,

do you get more views typically

on the views about tomatoes compared to the videos

that you make about potatoes?

If the answer is yes, I get more views

when my topic is around tomatoes

then in that in that situation,

that's the direction you need to lean on

if you're trying to get more views.

If you notice that your potato videos get more views,

then in that situation then you need to lean more

on the potato content because that's the stuff

that people are responding to more.

Another thing that you want to pay close attention to

is the actual video links that perform better

on your channel.

If you notice, huh, this is weird,

every time I upload videos that are over five minutes long,

they typically do better on my channel

then in that situation that tells you

that you should start uploading videos

that are more than five minutes long.

And on the other side of that, you might notice that,

hey, when I upload videos that are 15 minutes long

those videos do awesome compared to the videos

that I upload that are 10 minutes long

or the videos that are 20 minutes long

but you get the idea.

But content creator,

it's really important to make sure

that you're paying attention

to all of these things if you're serious about

growing your YouTube channel this year.

The next thing is to deeply integrate in the communities

around the type of content that you make.

This isn't something that's required

but it's something that can help you accelerate things

because it will help you get more insights

and a deeper understanding

about what the people who are consuming your content,

the people that are interested in the things

that you're making videos about,

it's going to help you get a deeper understanding

for the things that they care about,

the things that are important to them,

the things they don't like,

the things that they really like a lot.

And when you hang out in those communities

it gives you a much deeper understanding

of the audience that you're trying to reach

with the content that you're making.

And a bonus for this is you can also become known

in some of those communities

as the person that makes YouTube videos about that topic,

which will also help you get views.

And you'll just get to have more conversations

with other people that care about the that you do.

A really cool place for this right now, there's an app.

It's an invite only app at this moment right now,

because everything's in beta,

they're just kind of rolling it out.

So by the time you see this video

it might be open, you know, publicly.

But there's an app called Clubhouse,

which is really great for this

to where it's basically rooms full of people

that are just having open conversations,

verbal conversations, you just kind of listen to it

in the background around the things that you care about.

It's pretty cool.

And that's not sponsored in any way, shape or form.

Nothing in this video is sponsored

in any way, shape or form.

It's just something cool that I've found out about recently

and I'm digging it, so I wanted to tell you about it.

The next thing that can be helpful

for you growing your channel this year

is to learn how to use the YouTube tools

that you have at your disposal.

So for example, you have TubeBuddy, you have Tube Spanner,

you have Morningfame just to name a few.

Go and research all these tools

and get familiar with how to use them.

Some of them have free features,

some of them have paid features

and the features that they have available

can really help you,

help your videos get discovered on the platform.

They can help you test your thumbnails

so that you can make sure

that what you're making is effective.

They can help you research your video topics.

They can help you script your videos.

All types of amazing things

within all of these YouTube tools that are available.

And as a content creator, you should get familiar with them.

I've got links to a handful of them

down in the description below.

Those links are affiliate links,

where if you end up upgrading in the future,

I will get a commission for it.

However, I don't care if you use those links or not.

You can look at the name and Google it if you want to.

I don't care, I just want you to get familiar with the tools

so that you can give yourself an advantage this year.

And another thing when it comes to growing

your YouTube channel this year

is you might just need to make more videos.

You know, I put a video together

with some data that I got from TubeBuddy

sharing how many videos on average it typically takes people

to get a certain amount of subscribers

on their YouTube channel.

And the people that are watching that

are just having their minds blown because they're like,

oh, wow, okay that kind of demystifies stuff.

Maybe I just need to make more videos.

So I'll put a link to that right here

and you can just go ahead and check that out right now.

And if you haven't yet, make sure you're subscribed.

Thank you so much for watching. I'll see you next time.